Northgate Labs
Targeting: VP Sales & RevOps at mid-market companies (100–500 employees)
The Challenge
Northgate Labs had a strong product but no repeatable outbound engine. Their two-person sales team was spending 60% of their time on prospecting and still couldn't hit pipeline targets. They needed qualified demos — fast.
What We Did
- Built a hyper-targeted ICP list of 2,400 VP Sales and RevOps decision-makers at SaaS companies in their exact revenue band
- Wrote a 4-email sequence with custom research hooks referencing each prospect's tech stack and growth signals
- A/B tested 3 subject line variants and optimized weekly based on reply patterns
Results
“We'd tried cold email internally and got nowhere. Convrt's targeting and copy were in a different league — our inbox was full of warm replies within two weeks. We closed our first enterprise deal in under a month.”